Doty Horn is the Founding Director of ColorVoyant, a business-to-business visionary color marketing firm, founded in early 2011. With an expansive background in the interior and fashion industries, as well as product development for companies such as Armstrong, Formica, Cole of California, and FIDM (Fashion Institute of Design and Merchandising) in Los Angeles, Horn brings a unique perspective to color and design.
For seven years as Benjamin Moore®’s Director of Color and Design, Doty established market-focused color strategies and trend forecasting, using color as the driving principle. Among her numerous contributions, she created Benjamin Moore®’s Affinity® Color Collection and was the creator and visionary behind Benjamin Moore®’s internationally acclaimed and award-winning trend forecast, Color Pulse®.
With a background in the fashion industry and through extensive traveling for trend research at international trade shows, Doty has established a rich foundation for understanding color and design trends and how they translate into the market. Her insights also reflect a thorough understanding of the emotional impact and power that color has on the consumer market. Among her repertoire of projects are developing regional color strategies for clients in the UK, Germany, and Korea, as well as giving presentations to global corporations and designer events in Northern Europe and Scandinavia.
Doty is a member of The Mix/Global Color Research panel, a London-based forecast agency, and has been a keynote speaker at trade shows and associations such as:
- Global Tex
- KBIS (NKBA)
- High Point
- NY Gift Show
- CMG (Color Marketing Group)
- Build 2010/11
The ColorVoyant approach is that if you understand the “big picture” then you know how to contribute to a greater vision. This perspective translates well when strategizing color and design, the two threads essential for successful brand positioning.
“Doty Horn’s name has been synonymous with worldwide color expertise for many years. She not only knows what is going on in the world of color today but understands what’s on the horizon and why. She has an amazing ability to connect the ‘colorful’ dots from her vast field research to a new product line whose palette may have taken inspiration from her greatly valued color forecast.”
“I had the great pleasure of meeting Doty in the late 90′s while working for a wallcovering company that utilized her color direction. I have followed her focus and trend forecast from that moment on because she has consistently been incredibly astute and accurate in her vision.”
“Doty Horn has been an inspiration to Masterbrand for the last ten years. Our product design, and indeed the success of our new products, can be traced directly to the vision and forecasting abilities that Doty employs in a cool, understated, but powerful way. When you need to get a comprehensive look at the world of trend and color, this ‘ColorVoyant’ will deliver precisely every time.”
“I met Doty during several trend board meetings in Europe and I [became] aware of her amazing knowledge and sense for trend forecasting. With her very sensual approach in defining color ranges she is able to give best support to her clients—without being trendy, but being sophisticated and precise.”
“Tikkurila, the leading paint company of Finland, has had the pleasure of having Doty Horn as a special guest speaker at color seminars for architects and interior designers. Doty’s professionalism, personality and vast experience of trend and color forecasting was highly appreciated by the participants. I can warmly recommend her services to anybody who wants to know what is and will be hot in the fascinating world of colors.”